In today’s episode of The Daily Windup, we dive into the world of certifications and team-building for small businesses. We start with the importance of distinguishing between federal, state, and local certifications, as well as understanding the value they bring when marketing to large primes and agencies. Our guest, a seasoned entrepreneur, shares his experience as a subcontractor and explains how obtaining these certifications serves as a powerful marketing tool and helps in establishing relationships with key players in the industry.

Moreover, he sheds light on the challenges faced by small businesses in hiring top-tier talent and suggests a practical approach to building a capable team without breaking the bank. He advises starting with independent contractors, commonly referred to as 1099 personnel, and explains how this approach allows for flexibility and cost-effectiveness during the early stages of a business. Join us as we explore the intricacies of certifications and team building, empowering small business owners to make informed decisions that drive success.