Karen Viera: Doctor, CEO, and SBA Award Winner

Learn from the doctor, CEO, and SBA Award Winner, Karen Viera, on how you don’t have to be an 8a certified to do business with the government!

BACKGROUND

Born in Barbados, Dr. Karen Viera came to Florida at the age of 18 to attend the Florida Institute of Technology.

She has a master’s in management, a doctorate in Biomedical Sciences, and is a proud graduate of the SBA Emerging Leaders program.

She is also the founder and CEO of The Med Writers, a company providing writing and consulting services for the food, supplement, and biotech industries. 

Apart from that, she also founded Make a Supplement, a team of scientists and doctors who work on any supplement and health-related projects. 

Dr. Karen Vieira is the SBA Miami’s 2018 Woman-Owned Small Business Person of the Year.

BUILDING HER BUSINESSES

Dr. Viera really loves writing, and she started writing on a freelance basis.

Then, when there was more work than she could handle, that’s when she started to subcontract it to some of her school friends. 

The small project then grew and was eventually incorporated as The Med Writers.

She then started learning more about building a successful business through reading a handful of books and resources and joining different programs. 

She even joined the SBA Emerging Leaders Program, as well as other related programs, to learn about the government space.

“Both of those programs made me stop, evaluate my business, ‘Where am I at? Where am I headed?’ Create a plan, a three-year, five-year kind of plan, and then start back on my trajectory, rather than continuing blindly.”

Meanwhile, she also built Make a Supplement in order to help a handful of people to get their supplements off the ground. They help them with the writings and marketing for the supplement. 

ADVICE FOR ENTREPRENEURS

1. Run your business right. 

Stop running your business like it’s an afterthought. Instead, your business should come first. 

With this in mind, don’t let anything hold you back. Remember, the world is your playground, and anything you want to accomplish in life, you can do if you set your mind to it.

“Don’t overthink it, just do it. Put one foot in front of the other. Figure (it) out.”

2. Small businesses don’t show up in other markets. 

As competitive as other markets might be, there are still a handful of niches where nobody is showing up. 

So, what you need to do is to respond to it. If it’s out of your league, you might want to work with a prime or tell other small businesses. 

Consider that if no small businesses show up, most opportunities will just be handed directly to huge corporations. 

3. Go for opportunities that suit your business.

The biggest misconception that people have is that most 8a businesses got their contracts because of their certification.

That idea is not true because these 8a businesses still need to bid and respond to sources sought notices. 

Besides, there are a handful of variables that come with an award. For example, the federal buyer might want to award it because they’re the lowest bidder, or they just provide the necessary solution, among others. 

So, you need to know your business and your numbers and then bid for opportunities that make sense for your products and services. 

4. Be better at writing proposals.

One skill that you need is being able to write a good proposal.

Consider that these federal buyers want responses that follow the format, so if you don’t follow the format or don’t really know how to write well, then you might not be evaluated at all. 

This is why Dr. Viera recommends having different people on the team with different expertise related to what you offer and others who are more specialized in the technical writing stuff.

“Keep it simple. Don’t overcomplicate things, and don’t overanalyze things. Just do it. Action.”

RESOURCES

If you want to learn more about how SBA Award Winner Dr. Karen Viera built her business, then be sure to click the resources below.

You can also visit the GovCon Giant website or the new GovCon Edu, where you learn everything about government contracting!

10: Medical writing, proposal writing, CEO and SBA Award Winner

https://www.youtube.com/watch?v=rP8gSzEV0SY

 

Gabriel Ruiz: Army Veteran and SBA Award Winner

Army Veteran, CEO, and SBA Award Winner Gabriel Ruiz shares his advice for small businesses and how he strategically gained success in the federal marketplace.

BACKGROUND

Gabriel Ruiz served the U.S. Army for 26 years as  a Communications and Technology Acquisition Officer until he retired in 2006 as a Lieutenant Colonel. 

Right after that, he built his own company, Advanced IT Concepts, Inc., providing technology services and solutions as well as engineering, training and implementing complex systems for the federal government and the commercial marketplace. Since then, the company has delivered $70M+ programs.

Apart from that, he had also established “CEO Hive,” a little program where he and other established business owners help small businesses and subcontractors gain success. 

“You don’t know which way the pendulum’s going to swing. Today, you’re a subcontractor. Tomorrow, you might be having the next Uber, so maybe you can reach back and pull others up.”

With all of this, he was recognized as the 2016 North Florida District Minority-Owned Small Business Person of the Year and the 2017 North Florida Small Business Person of the Year.

EXPERIENCE IN THE FEDERAL MARKETPLACE

Ruiz didn’t have any idea about being an entrepreneur but his experience in the military was the reason why his transition became easier. He was able to translate what he learned. 

“In many cases, our military folks, especially younger folks, do not know what they really have. The ability to stand up in front of somebody, and talk to them, and do brave things, and develop strategies, and develop courses of action, and all this is innate into the junior leaders, and that translate perfectly into industry, and many times our folks, our military transitioning folks, are not aware of that, that discipline, that dependency, that we know they’re going to show up on time. It’s invaluable.”

However, in managing his business, Ruiz also encountered a problem in not having a credit line and access to capital. Although he was able to get loans from institutions like the SBA, Ruiz stressed that small businesses should get credit lines for their businesses even if they don’t need it yet because as soon as they grow, this will help them. 

“Use the money wisely, and use it for growth, so it’s sustainable and you can repay your loans.”

Apart from that, Ruiz also made a mistake in not having a larger proposal capture business development team when his company is growing and he can no longer do the business development himself. 

“We have to invest. I tell young companies, business development people are expensive, but you might want to bring the right people, and pay them half time or a quarter time, and they’ll find you the right opportunities.”

INITIATIVE FOR OTHER SMALL BUSINESSES

Due to these experiences, Ruiz wanted to give back to other growing businesses; so, he created CEO Hive.

Through this initiative, he and other business owners brought about 15 subcontractors and taught them about the things that they know.

They also helped them in developing their accounting systems, credit lines, and security clearances so that they can chase opportunities together. 

“Anybody can win a contract, if they’re lucky, but it’s performing on that contract, and by developing these younger companies, we increase our chance of success by helping them get to that point.”

ADVICE FOR SMALL BUSINESSES

For 8a small businesses, Ruiz wants them to pull back from the program if they are not ready yet.

Do your homework first before diving into such an opportunity. Remember that the 8a program’s duration is only nine years but you can’t get any contracts during that period if you don’t have the credit line, the security clearance, the past performance, and the relationship.

Then, for those who want to transition from working for other companies to building their own, Ruiz encourages them to have a roof over their head first and not just directly jump at the opportunity. 

Lastly, he encourages small businesses to understand their customers and the regulations of the marketplace, get the right resources, network themselves and their business, and to never give up. 

“For companies to be successful, the leadership, the owners, have to be persistent. Don’t give up, right? Nobody’s going to tell you yes on the first pass, or the second pass, or the third pass, right? Don’t give up. That’s key.”

RESOURCES

If you want to watch the full video of the interview with Gabriel Ruiz as he shares how he strategically gained success in the federal marketplace, then be sure to click the link down below.

007: LTC Gabriel Ruiz –Army Veteran, System Integrator, Mentor and SBA Award Winner

https://govcongiants1.wpengine.com/podcast/ltc-gabriel-ruiz-army-veteran-system-integrator-mentor-and-sba-award-winner/

https://www.youtube.com/watch?v=dl5U-bHUsEU